Here’s why JetBlue is willing to shell out $3.6 billion for discount airline Spirit
The bid, which Spirit called “unsolicited,” casts doubt on the latter’s planned tie-up with Frontier Airlines. Spirit shares surged more than 22% on Tuesday after news of the offer broke, but were down 3% in premarket trading Wednesday. JetBlue and Frontier were each off more than 3% as well.
Discounters Frontier and Spirit offer similar products: low fares, sparse onboard service and fees for everything from hand baggage to seat selection.
JetBlue, on the other hand, has spent years building up its Mint business class service that includes lie-flat beds and full meals. The same day it announced its surprise bid for Spirit, JetBlue also announced start dates for its first flights from Boston to London.
But JetBlue is focused on domestic travel and says acquiring Spirit, if it is approved by the Biden administration’s Justice Department, would give it more breadth and ability to compete with larger carriers.
The bid confounded some analysts.
UBS called it a “headscratcher.”
“Wait, What?” asked MKM Partners.
Bank of America said while both JetBlue and Spirit have Airbus planes “we struggle to find additional benefits for JBLU.”
Raymond James downgraded JetBlue to market perform after the announcement and said product and labor would be tough to combine.
“The process is also likely to distract or possibly unwind current initiatives, most notably the Northeast alliance with American,” Raymond James Savanthi Syth wrote. “Moreover, the prospect of elevated debt, even if manageable, is likely to be an overhang on investor sentiment.”